What to Post Next
Prioritized content recommendations across all 6 retainer clients. Mark items complete as you go.
High Priority
14
Due this week
Medium Priority
14
Due next week
Low Priority
2
Ongoing / this month
Employee Spotlight: Engineering Team
Feature a team member working on a current defense or aerospace project. Highlight their expertise and passion — reinforces Nicomatic's people-first culture.
Behind-the-Scenes Manufacturing
Visual culture post showing precision connector assembly. Use carousel format with close-up product shots and a team candid.
Niche Fandom Hyper-Target Post
Create a post specifically for a fandom community (e.g., tailgating, camping, boating). Use the 'Riches Are In The Niches' strategy — test a micro-audience with a product use-case story.
Customer Testimonial or UGC Feature
Share a customer photo or video using Bull Airs products in the wild. Tag them and encourage community engagement.
Before/After Car Wash Transformation
Post a dramatic before/after carousel of a vehicle detail or wash. Use local hashtags and tag the location.
Local Community Engagement Post
Share a post in local Facebook community groups highlighting a seasonal wash special or membership deal. Keep it conversational, not salesy.
Blog: Why 'Telecom Supply' Is Outdated — We're Data Infrastructure
Publish a brand-positioning blog post that reframes Sky High from 'Telecom Supply' to 'Network & Data Infrastructure Supply'. Optimize for new target keywords.
Industry Thought Leadership Post
Share insights on the shift from legacy telecom to modern data infrastructure. Position Corey/Sky High as a knowledgeable industry voice.
Project Highlight: Recent Home Renovation
Showcase a recent project with before/after photos. Highlight craftsmanship, materials used, and homeowner satisfaction. Tag the location for local reach.
Reel: Jobsite Timelapse — Start to Finish
Edit footage from a current job into a 30-60 second Reel showing the transformation. Add captions and trending audio for maximum reach.
Customer Testimonial Graphic
Design a branded testimonial graphic featuring a recent 5-star review. Include the customer's first name and project type for authenticity.
Article: 'How Much Does a New AC System Cost in Egg Harbor Township?'
Locally focused, long-form article with quick-answer sections, FAQs, and internal links to AC Install and Financing pages. Structured for Google featured snippets and AI citation.
Reel: Before/After HVAC Install Timelapse
Edit jobsite footage into a 30-60 second Reel showing a full install from start to finish. Add captions and trending audio.
Seasonal CTA: Pre-Summer AC Tune-Up
Promote pre-summer AC tune-up specials. Use a branded graphic with a clear call-to-action to book online or call.
Industry Event Recap or Partner Feature
Share a recap from a recent trade show, partner collaboration, or industry milestone. Tag partners for cross-engagement.
Thought Leadership: Innovation in Connectors
Publish an article-style post about emerging trends in miniaturized connectors for defense applications.
SEO Blog: Summer Product Guide
Write a keyword-optimized blog post targeting seasonal search terms like 'best inflatable products for summer 2026'. Internal link to product pages.
Refresh Ad Creative for Niche Audience
Swap in new creative for the top-performing hyper-niche audience segment. A/B test a lifestyle image vs. product-only shot.
Membership Promo or Loyalty Spotlight
Feature a loyal customer or promote the wash membership program with a clean graphic and clear CTA.
Product Spotlight with Use-Case
Feature a specific product with a real-world application story. Link directly to the Shopify product page for conversion.
Customer Success Story or Review Feature
Share a verified customer review as a designed graphic. Tag the customer if possible for social proof.
Case Study: Infrastructure Upgrade for [Client]
Write a detailed case study showing how Sky High Supply products solved a real customer's infrastructure challenge.
Behind-the-Scenes: Day on the Jobsite
Quick story series following the crew through a workday. Show the process, the team, and the quality of work in an authentic way.
Seasonal Promotion: Spring Home Improvement
Promote spring renovation specials with a clear CTA. Tie into seasonal themes like outdoor living, deck builds, or kitchen refreshes.
Local Awareness Ad: South Jersey Construction
Launch a local brand awareness campaign targeting homeowners in the South Jersey service area. Use project photos and a strong CTA.
GBP Post: Spring Maintenance Special
Weekly GBP post highlighting a seasonal offer. Include a photo of the team or a recent job, plus a direct booking link.
Day in the Life: HVAC Technician
Behind-the-scenes story series following a technician on a service call. Quick tips about what homeowners should look for.
Location Page: Somers Point HVAC Services
Build or upgrade the Somers Point location page with localized content, service area details, and internal links.
Quick Product Demo or Factory Tour Clip
15-30 second story showing a product in action or a walkthrough of the production floor.
Seasonal Tip: Protecting Your Car This Spring
Educational post about pollen, salt residue, and why regular washes matter in spring. Soft sell to wash packages.