Swell Wash
Car Wash / Auto Services ยท Social & Online Presence Initiative: Basic Package
Scope of Work
Weekly Instagram Management
Content creation, copywriting, engagement & lead funnel generation from main Swell Wash corporate Instagram page. 4 weeks/month.
Facebook Weekly Management
Content creation, copywriting, engagement & lead funnel generation from main Swell Wash corporate Facebook page. Includes engagement in local Facebook communities. 4 weeks/month.
Graphic Design Template Hourly Rate
2 hours per month of ads & graphics for social media.
Posting Schedule
Weekly
Monthly
What to Post Next
Before/After Car Wash Transformation
Post a dramatic before/after carousel of a vehicle detail or wash. Use local hashtags and tag the location.
Local Community Engagement Post
Share a post in local Facebook community groups highlighting a seasonal wash special or membership deal. Keep it conversational, not salesy.
Membership Promo or Loyalty Spotlight
Feature a loyal customer or promote the wash membership program with a clean graphic and clear CTA.
Seasonal Tip: Protecting Your Car This Spring
Educational post about pollen, salt residue, and why regular washes matter in spring. Soft sell to wash packages.
KPIs & Goals
1-2 posts weekly per platform (Basic Package)
Light engagement during off-peak posting times
Posts curated for brand as a whole, shared to location-based pages by brand manager
Zero-fee, zero-commission social media advertising available