All-Zone Heating & Cooling
HVAC / Home Services ยท 2026 Online Presence Initiative
Scope of Work
Website Management & Conversion Optimization
Ongoing updates, quote forms, click-to-call buttons, CTAs. Seasonal messaging adjustments (pre-season tune-ups, emergency heating/cooling changeovers).
Technical & On-Page SEO
Speed, mobile responsiveness, indexing, redirects, error checks. Structured on-page SEO for core services: AC Install/Repair, Heating Install/Repair, Heat Pumps, Ductless, Generators, Maintenance Plans, Equipment Upgrades. Content blocks designed for AI search citation.
Content Hub: Articles & Resources
2 locally focused, long-form articles per month. Examples: 'How Much Does a New AC System Cost in Egg Harbor Township?', 'SEER2 and Rebates Explained for Atlantic & Cape May County Homeowners'. Structured with quick-answer sections, FAQs, internal links.
Local SEO & Location Expansion
Re-develop and upgrade 2-3 location pages per month targeting: Egg Harbor Township, Northfield, Linwood, Somers Point, Mays Landing, Galloway, Margate, Ventnor, Ocean City.
Google Business Profile (GBP) Management
Full optimization. Weekly posts (4/month): seasonal offers, educational tips, recent work. Photo updates: jobs, team, trucks, community. Review monitoring/responding with keyword-smart replies.
Organic Social Media Management
3-4 feed posts/week on Facebook + Instagram. Mix: educational, project highlights (before/after), job stories, local neighborhoods, testimonials, financing reminders. 3-5 Stories/week. 4 edited Reels/month. Comment/DM monitoring during business hours, lead routing.
Design & Content Production
Branded graphic templates: tips, educational content, promotions, offers, customer reviews, testimonials. Up to 10-12 custom graphics/month. Caption writing with strong hooks and clear CTAs.
Meta Verified Subscription
Setup and management of Meta Verified for Business (Facebook + Instagram). Verified badge, impersonation protection, enhanced support. ~$35/month paid to Meta.
Paid Social Advertising
Strategy and management of baseline $250/month ad budget (paid directly to Meta). Local brand awareness, traffic/lead-focused campaigns tied to seasonal promotions. 2-3 ad creatives launched/refreshed each month.
Posting Schedule
Weekly
Monthly
What to Post Next
Article: 'How Much Does a New AC System Cost in Egg Harbor Township?'
Locally focused, long-form article with quick-answer sections, FAQs, and internal links to AC Install and Financing pages. Structured for Google featured snippets and AI citation.
Reel: Before/After HVAC Install Timelapse
Edit jobsite footage into a 30-60 second Reel showing a full install from start to finish. Add captions and trending audio.
Seasonal CTA: Pre-Summer AC Tune-Up
Promote pre-summer AC tune-up specials. Use a branded graphic with a clear call-to-action to book online or call.
GBP Post: Spring Maintenance Special
Weekly GBP post highlighting a seasonal offer. Include a photo of the team or a recent job, plus a direct booking link.
Day in the Life: HVAC Technician
Behind-the-scenes story series following a technician on a service call. Quick tips about what homeowners should look for.
Location Page: Somers Point HVAC Services
Build or upgrade the Somers Point location page with localized content, service area details, and internal links.
KPIs & Goals
Top-3 Google Maps presence for core HVAC terms in Egg Harbor Township by mid-2026
Growing visibility in surrounding towns as location pages are built
YoY increases in qualified leads from organic search, Google Maps, and social channels
Clearly differentiated local brand as trusted HVAC partner for Atlantic & Cape May County