Bull Airs
Inflatable Products / Niche E-commerce · Online Growth, SEO and Facebook Strategy
Scope of Work
Facebook Monthly Management
Content creation & distribution, community engagement, performance reporting. Organic + paid advertising with hyper-targeting in specific fandoms. Facebook runs autonomously from Instagram — no cross-posting.
Monthly SEO Optimization
Keyword research, on-page optimization, link building, SEO audits. Content updates, image optimization, plugin management, Google Search Console monitoring for BullAirs.com.
Monthly Advertising Oversight & Adjustments
Daily monitoring, optimization and tweaking of ad spend.
Social Media Ad Spend
0% commission — full spend goes directly to ads.
Posting Schedule
Weekly
Monthly
What to Post Next
Niche Fandom Hyper-Target Post
Create a post specifically for a fandom community (e.g., tailgating, camping, boating). Use the 'Riches Are In The Niches' strategy — test a micro-audience with a product use-case story.
Customer Testimonial or UGC Feature
Share a customer photo or video using Bull Airs products in the wild. Tag them and encourage community engagement.
SEO Blog: Summer Product Guide
Write a keyword-optimized blog post targeting seasonal search terms like 'best inflatable products for summer 2026'. Internal link to product pages.
Refresh Ad Creative for Niche Audience
Swap in new creative for the top-performing hyper-niche audience segment. A/B test a lifestyle image vs. product-only shot.
KPIs & Goals
Prove 'Riches Are In The Niches' hyper-targeting concept on Facebook
Shrink ad budget from 5-figure monthly to fraction while maintaining/improving results
Improve BullAirs.com search rankings for hyper-niche market keywords
Bundle rate evaluated after first 3 months