SJ Hauck Construction
Construction / Home Services · Social Media & Content Management
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Scope of Work
Social Media, Content & Meta Ads Management
3-4 feed posts/week on FB & IG, 3-5 Stories/week, 4 edited Reels/month, comment/DM monitoring, branded graphic templates (10-12/month), caption writing. Includes optional paid ad management ($250/mo ad spend paid to Meta).
Posting Schedule
Weekly
Monthly
What to Post Next
Project Highlight: Recent Home Renovation
Showcase a recent project with before/after photos. Highlight craftsmanship, materials used, and homeowner satisfaction. Tag the location for local reach.
Reel: Jobsite Timelapse — Start to Finish
Edit footage from a current job into a 30-60 second Reel showing the transformation. Add captions and trending audio for maximum reach.
Customer Testimonial Graphic
Design a branded testimonial graphic featuring a recent 5-star review. Include the customer's first name and project type for authenticity.
Behind-the-Scenes: Day on the Jobsite
Quick story series following the crew through a workday. Show the process, the team, and the quality of work in an authentic way.
Seasonal Promotion: Spring Home Improvement
Promote spring renovation specials with a clear CTA. Tie into seasonal themes like outdoor living, deck builds, or kitchen refreshes.
Local Awareness Ad: South Jersey Construction
Launch a local brand awareness campaign targeting homeowners in the South Jersey service area. Use project photos and a strong CTA.
KPIs & Goals
Consistent, professional Facebook & Instagram presence
Growth in followers, engagement, and brand search recognition
Steady pipeline of awareness and inquiries from social content
Loyalty rate of $1,450/month reflects ongoing relationship value