If you are not ranking for your main service keywords in your city, someone else is. Understanding who those competitors are and why they rank higher gives you a clear roadmap for what you need to do to overtake them.
Open an incognito browser window and search for your main service in your city. The businesses in the top 3 map pack positions are your primary competitors.
Click on each competitor GBP listing and note: How many reviews do they have? What is their rating? How recently did they get a review? These are the signals you need to match or beat.
Visit their websites and note: Is it fast? Is it mobile-friendly? Do they have location-specific pages? These are the on-page signals Google is rewarding.
GetBert lets you add up to 3 local competitors and see a side-by-side score breakdown. Find out exactly where they are beating you and what to fix first.