About GetBert.io
Built by someone who's been in the trenches with small businesses for 20 years.
GetBert.io exists because I got tired of watching great businesses lose customers to worse businesses that just happened to show up on Google first.
Paul Brown
Founder, GetBert.io · Web & Digital Strategy Consultant
I've spent my career building websites, managing social media, and producing large-scale events for businesses across the country. I've worked with restaurants, salons, contractors, retailers, medical practices, and everything in between. The one thing they all had in common: they had no idea how visible they actually were online — and neither did most of the agencies they were paying.
The Problem I Kept Running Into
After 15 years of building websites on Wix and Shopify, and 17 years managing social media for clients, I kept having the same conversation. A business owner would ask me, "Are we doing okay online?" And I'd have to pull data from six different tools — Google Business Profile, Search Console, Semrush, Facebook Insights, Yelp, and whatever else — just to give them an honest answer.
The problem wasn't that the data didn't exist. The problem was that none of it was connected. A business could have a perfect Google Business Profile and a terrible website. Or a great website and zero reviews. Or 500 Instagram followers and a GBP that hadn't been touched in three years. Each tool only told part of the story.
What I wanted — what my clients needed — was a single number. One score. Something you could look at in 30 seconds and know exactly where you stood. And more importantly, something that told you what to fix first.
Why I Built GetBert.io
I built GetBert.io because the tools that already existed were built for agencies and SEO professionals, not for the business owner who's also the manager, the bookkeeper, and the person taking out the trash at the end of the night.
Semrush is incredible — and costs $130/month. Moz is thorough — and requires an hour to interpret. BrightLocal is powerful — and assumes you already know what "citation consistency" means.
GetBert.io is different. You type in your business name and city. You get a score. You get a plain-English explanation of what it means. You get specific things to fix, in priority order, for free. No account required. No sales call. No 14-day trial that turns into a $200/month subscription.
What I Know That Most SEO Tools Don't Tell You
After two decades of working with small businesses, I've learned a few things that don't show up in most SEO guides.
The Google Account Insight
One of the most overlooked factors in local search visibility is which Google account you use to manage your Google Business Profile. When your GBP, Google Search Console, and Google Analytics are all connected to the same Google account, Google can cross-reference your signals. Your business activity, your website traffic, and your search performance all point to the same entity — creating a stronger, more coherent signal for Google's algorithm. Most businesses manage these from different accounts and don't realize they're leaving visibility on the table.
I've also learned that the businesses with the best online visibility aren't always the ones with the biggest budgets. They're the ones that show up consistently — posting to their GBP regularly, responding to every review, keeping their business information accurate everywhere it appears online. Consistency beats budget almost every time.
The Score Is Just the Start
GetBert.io gives you a free score. But the score isn't the point. The point is knowing what to do next. Every score comes with a breakdown across five categories — Google Business Profile, reviews, social media, website health, and local search — and specific recommendations for each one.
I built this tool to be the thing I wish I could have handed to every client I've ever worked with. The thing that says: here's where you are, here's where you need to be, and here's exactly how to get there.
Experience & Background
Web Design & Development
15+ years building websites on Wix and Shopify for businesses across every industry — from local restaurants and salons to national e-commerce brands.
Social Media Management
17 years managing social media for businesses. Platforms, algorithms, and best practices have changed dozens of times. The fundamentals haven't.
Event Production
20+ years producing large-scale events of every type — concerts, festivals, corporate events, fundraisers. Understanding how to get people to show up translates directly to online visibility.
Local Business Strategy
Worked with hundreds of small businesses across the country, with deep roots in the South Jersey / Atlantic County market. Local search is personal — I understand what it means for a business to be found by its community.
See Where Your Business Stands
Free online visibility score. No account required. Results in under 3 minutes.
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